The big comic book fair, which runs from January 29 to February 2, will once again attract tens of thousands of fans. A commercial shift, controversial partnership, toxic management... Behind the scenes, the atmosphere is less rosy. Here is what we discovered over the course of several months of investigation.
Refocusing on successful series or licenses, the festival increasingly tends to respond to the logic of promoting editorial products.
The burger giant on the menu at the Angoulême festival? On November 21, in Paris, during the traditional presentation press conference, the management team surprised everyone by announcing the new “main partner” of this gathering of all comic book lovers: the fast food chain Quick!
The logo is revealed on the posters, and Frédéric Levacher, the CEO of the fast food restaurant, goes on stage for his little promotional number. And to highlight this great culinary initiative: two new “Lucky Luke” burgers in a star-shaped bun and “Boule et Bill”, “Cubcub” and “Léonard” games slipped into the children's menus...
Faced with the circumspect audience, Franck Bondoux, the general delegate of 9e Art +, the festival’s managing company, is undaunted. He is very pleased with his operation. And assures that this alliance with Quick “aims to support young food culture” and will “allow to make the festival shine outside of Angoulême” and to reach “a wider audience, especially young people”. Even. Not sure that all this will push the little ones to rush to the bookstore.
Faced with the circumspect audience, Franck Bondoux, the general delegate of 9e Art +, the festival’s managing company, is undaunted. He is very pleased with his operation. And assures that this alliance with Quick “aims to support young food culture” and will “allow to make the festival shine outside of Angoulême” and to reach “a wider audience, especially young people”. Even. Not sure that all this will push the little ones to rush to the bookstore.
Faced with the circumspect audience, Franck Bondoux, the general delegate of 9e Art +, the festival’s managing company, is undaunted. He is very pleased with his operation. And assures that this alliance with Quick “aims to support young food culture” and will “allow to make the festival shine outside of Angoulême” and to reach “a wider audience, especially young people”. Even. Not sure that all this will push the little ones to rush to the bookstore.
Faced with the circumspect audience, Franck Bondoux, the general delegate of 9e Art +, the festival’s managing company, is undaunted. He is very pleased with his operation. And assures that this alliance with Quick “aims to support young food culture” and will “allow to make the festival shine outside of Angoulême” and to reach “a wider audience, especially young people”. Even. Not sure that all this will push the little ones to rush to the bookstore.
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