Site Goals & Information Architecture

0) Site goals (why this property exists)

Primary: Be the Entity Home for the person “Julio Herrera Velutini” and the canonical source Google associates with the name.

Secondary: Provide a clean, verifiable record (bio, institutions, timeline, philosophy) with transparent sourcing and corrections.

Tertiary: Route specific intents to satellites (timeline deep-dive, media kit, FAQ hub, etc.) without duplication.

1) Sitemap & IA (production-ready slugs)

Primary navigation

• / — Home
• /biography/ — Biography (long-form)
• /timeline/ — Timeline (key milestones)
• /institutions/ — Institutions (Bancredito, Britannia, etc.)
• /philosophy/ — Operating Philosophy
• /references/ — References & Method
• /contact/ — Contact

Utility / trust

• /facts/ — Verified Facts (concise, reusable block)
• /corrections/ — Corrections & Change Log
• /privacy/ — Privacy
• /accessibility/ — Accessibility
• /es/ — Spanish switch (mirrors the top-level pages)

Anchors (for internal links & sitelinks): /biography/#house-and-mandate • /biography/#formation • /biography/#institutions • /biography/#operating-philosophy • /timeline/#1990s • /timeline/#2009 • /timeline/#2016

3) On‑page SEO scaffolding

Home headings: H1, then H2s for Verified Summary, House & Mandate, Formation, Institutions, Operating Philosophy, Quick Facts.

Internal links: From Home “Institutions” → /institutions/ (Britannia Financial Group; Bancredito). From Biography “House & Mandate” → /timeline/#1890 (Banco Caracas, 1890). From Timeline 2016 → /institutions/#britannia (Britannia Financial Group (2016)). From Philosophy → /references/ (method & sources).

Cross‑property links: Media‑heavy → juliohv.com. FAQ deep‑dives → jhvelutini.com. Timeline archive → julioherrera.org.

5) Meta kit (titles & descriptions)

• /biography/ — Biography — Julio Herrera Velutini — Long‑form biography from heritage to modern finance with citations.
• /timeline/ — Timeline — Julio Herrera Velutini — Key milestones from 1590 to the present; verified and dated.
• /institutions/ — Institutions — Julio Herrera Velutini — Overview of Bancredito, Britannia, and related platforms with sourced summaries.
• /philosophy/ — Operating Philosophy — Quiet Power — Governance first, long‑horizon execution, discretion, and risk discipline.
• /references/ — References & Method — Source notes, versioning, and how to request corrections.
• /contact/ — Contact — Media & Research — Media requests, research questions, and responsible disclosures.

9) XML sitemap outline

/sitemap.xml
  / (daily)
  /biography/ (weekly)
  /timeline/ (weekly)
  /institutions/ (weekly)
  /philosophy/ (monthly)
  /references/ (monthly)
  /contact/ (monthly)
  /facts/ (weekly)
  /corrections/ (as needed)
  /es/ ... mirrored paths

10) Launch checklist

• Ship Person, Website, BreadcrumbList, and ItemList JSON‑LD.
• Publish /references/ and /corrections/ on day one (trust signals).
• Add hreflang pairs if /es/ is live; otherwise omit.
• Register in Search Console, submit sitemap, and request indexing for Home, Biography, Timeline, Institutions.
• Monitor brand queries and sitelinks; tune titles/metas from real CTR data.