Full Time
Marketing & Sales Specialist (Tech Products)
Company Overview:
Xalten Systems is a dynamic and innovative technology company specialising in developing
cutting-edge solutions that address complex challenges across various industries and the defence
sector. Our product portfolio includes groundbreaking offerings in the domains of robotics,
embedded systems, sensors, and sensor networks. We are committed to revolutionising industries
with our advanced technologies and making a positive impact on the world.
Job Summary:
As a Marketing and Sales Specialist for Products and Solutions at Xalten Systems, you will play a
pivotal role in driving both marketing and sales efforts for our innovative products and
solutions. You will be responsible for crafting and executing strategic marketing campaigns,
developing compelling product messaging, engaging with target audiences, and generating
qualified leads. Additionally, you will work closely with the sales team to convert leads into
customers, providing effective solutions based on customer needs and consulting with R&D and
operations teams. This role offers a unique opportunity to work in a fast-paced and
technology-driven environment while contributing to the success of cutting-edge solutions.
Responsibilities:
- Build the Brand Image:
- Develop and execute strategic marketing campaigns across online platforms and social
media
- Create engaging content (blog posts, articles, infographics, videos) to enhance
visibility
- Monitor online presence and manage social media accounts to build positive brand image
- Customer Needs Assessment:
- Collaborate with R&D and Operations teams to understand product technical aspects
- Conduct customer needs assessments and propose effective solutions
- Market Research:
- Conduct thorough market research on industry trends and competitors
- Segment target market to tailor marketing strategies effectively
- Technology Marketing:
- Develop technology-focused marketing initiatives showcasing product advantages
- Generate leads through websites, email campaigns, webinars, and events
- Sales & Customer Engagement:
- Work with sales team to nurture leads and facilitate sales process
- Conduct product demonstrations and presentations
- Maintain strong customer relationships through regular engagement
- Customer Feedback:
- Document and analyze customer feedback to influence product development
- Performance Analysis:
- Monitor campaign effectiveness and track KPIs
- Provide regular reports and optimize strategies based on data
- Cross-Functional Collaboration:
- Work with Sales, R&D, and Operations teams to align strategies
- Create sales enablement materials and marketing collateral
Qualifications:
- Bachelor's degree in Marketing, Business, or related field
- Proven experience in technology marketing and lead generation
- Strong understanding of digital marketing channels and content
creation
- Excellent written and verbal communication skills
- Analytical mindset with ability to interpret data
- Ability to manage multiple projects and deadlines
- Creative thinking and problem-solving skills
Preferred Skills:
- Familiarity with marketing automation tools and CRM software
- Experience in robotics, embedded systems, or sensor industries
Benefits:
- Competitive salary and performance-based incentives
- Flexible working hours
- Opportunities for professional growth
Join Our Team:
- Join Xalten Systems today to be part of a passionate team dedicated
to building a strong brand presence, driving sales, and leading the success of our
cutting-edge products and solutions in the market.
- [Application Closed] Send your resume and cover letter to careers@xaltensystems.com before 15/09/2023
with "Marketing & Sales Specialist" in the subject line.
Application Closed
